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Areas of Expertise

Don’t let your marketing efforts fall short! Charles Stover provides a powerful combination of services designed to elevate your online presence and achieve your marketing goals. These areas of expertise include:

  • Website strategy: develop a user-friendly, SEO-optimized website
  • Content marketing: create high-quality content that attracts and engages your target audience
  • Digital Advertising: paid search, paid social, programmatic, display, IP targeting, plus much more
  • Social media marketing: build brand awareness and drive conversions
  • Performance marketing analytics: track and optimize your campaigns for maximum return on investment

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Website

  • Strategy
  • Copy Writing
  • SEO
  • Content

View a Website Example

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Performance Marketing Analytics

  • Development
  • Implementation
  • Analysis
  • Optimization

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Marketing Automation

  • Strategy
  • Design
  • Implementation
  • Tracking and Reporting

See a Marketing Automation Example

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Digital Advertising

  • Strategy
    • Demand Generation
    • Demand Capture
  • Execution
    • Paid Search
    • Paid Social
    • Display
    • Video Marketing
    • Programmatic
  • Optimization
  • Tracking and Reporting

See Digital Advertising Examples

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Email & SMS Marketing

  • Strategy
  • Execution
    • DRIP marketing
    • Newsletters
    • Surveys
  • Analysis
  • Optimization
  • Reporting


View an Email Marketing Sample

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Social Media

  • Strategy
  • Content
  • Influencer
  • Affiliate
  • Tracking and Reporting





Check out Some Social Media Examples

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Broadcast Advertising

  • Strategy
  • Media Buying
  • Copywriting
  • Content
  • Tracking and Reporting

Radio & Television Ad Portfolio

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Newspaper & Magazine Advertising

  • Strategy
  • Media Buying
  • Copywriting
  • Design Guidance
  • Tracking and Reporting

Examples of Print Ads

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Direct Mail

  • Strategy
  • List segmentation
  • Copywriting
  • Implementation
  • Tracking and Reporting

Direct Mail Portfolio

Additional Areas of Expertise

Branding

  • Identifying your audience
  • Researching competitors
  • Defining your brand’s purpose and position
  • Crafting your story
  • Define your slogan and tagline

Event Marketing

  • Identifying target events
  • Goal setting
  • Content & promotional strategy
  • Booth design & setup
  • Day of strategy & coaching
  • Define & tracking of KPIs

Physician/Community Outreach

  • Identifying locations
  • Developing customized content strategy
  • Coaching & refining presentation
  • Tracking results

Looking to Supercharge Your Marketing? Let’s Chat!

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